The announcement that Rwanda had become a Platinum Partner of Germany’s top football club, FC Bayern Munich, solidified the country’s position as the team’s Official Tourism Partner for East, Central, and Southern Africa until 2028. The announcement was made by Visit Rwanda, a campaign that promotes Rwanda’s tourism offerings in foreign markets.
The declaration, which was made on Sunday at FC Bayern’s first home match of the year, represents a multidimensional partnership that includes a promise from the team to collaborate closely with Rwanda’s Ministry of Sports in developing a football academy. The main goal of this academy is to advance the growth of football in the nation.
Additionally, Visit Rwanda logo will be prominently displayed on the club’s 75,000-seat Allianz Arena’s LED boards during games. To promote tourism and investment potential in Rwanda, various programs and events will be held.
The agreement, which will last through the summer of 2028, was praised by FC Bayern’s CEO Jan-Christian Dreesen, who said: “I am really delighted with this collaboration. Bayern can now interact with Africa actively and receive priceless experiences. This brand-new platinum alliance nicely complements our long-term goals. Through youth football initiatives, we are dedicated to promoting “Visit Rwanda” and fostering Rwanda’s sporting development. These are difficult yet necessary duties. This is FC Bayern’s next major step toward globalization because Africa is a region brimming with prospects.
This optimism was mirrored by Andreas Jung, Executive Board Member Marketing for Bayern: “I eagerly anticipate this brand-new and highly potential cooperation. We are committed to helping the Ministry of Sports of Rwanda advance young football initiatives, such as the FC Bayern young Cup. The promotion of ‘Visit Rwanda’ as a top travel destination is our aim, and we cordially welcome our new partner into our extensive business network.
The relationship with FC Bayern, according to Rwanda’s Minister of Sports Aurore Mimosa Munyangaju, would foster the growth of young football in Rwanda for both boys and girls.
“The opening of the FC Bayern Academy holds enormous potential for Rwandans to thrive in football, where their knowledgeable trainers will impart their understanding of the game to local coaches and players. Rwanda now has an incredible platform to pursue sporting achievement thanks to this relationship.
This substantial milestone was also welcomed by Clare Akamanzi, CEO of the Rwanda milestone Board, who noted that exceptional progress has been made ever since the government of Rwanda launched the Visit Rwanda campaign five years ago.
Bayern Munich, she continued, “is yet another esteemed partner that enables us to contact millions of its global fans and encourage them to visit Rwanda. We plan to use this cooperation to promote investment and economic prospects, bring more tourists to Rwanda, and encourage everyone to fully enjoy the country, Akamanzi said. Germany is one of Rwanda’s top five source markets for tourists.